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About Hybrid Beauty Labs
HYBRID Beauty Labs is an emerging beauty company in the world and the creator of hybrid products in the growing beauty CPG sector. Based in Canada, Hybrid Beauty Labs is the parent company for direct to consumer brands Loola Cosmetics, Serumize Skin and future brands that are currently in the incubation stage. Loola Cosmetics was launched in 2010 and Serumize Skin came to inception in 2016 and was launched in 2019. HBL brands are disrupting the traditional cosmetics industry by changing functionality in the way we approach beauty by rewriting how brands interact with their customers, and changing the way products are developed, launched, and marketed. HBL boasts of taking a global approach to CPG in the beauty space, innovating products that are multitasking, efficient, and considerate of the environment.