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Home of beauty Innovation.

About Hybrid Beauty Labs

HYBRID Beauty Labs is an emerging beauty company in the world and the creator of hybrid products in the growing beauty CPG sector. Based in Canada, Hybrid Beauty Labs is the parent company for direct to consumer brands Loola Cosmetics, Serumize Skin and future brands that are currently in the incubation stage. Loola Cosmetics was launched in 2010 and Serumize Skin was recently launched in 2020. HBL brands are disrupting the traditional cosmetics industry by changing functionality in the way we approach beauty by rewriting how brands interact with their customers, and changing the way products are developed, launched, and marketed. HBL boasts of taking a global approach to CPG in the beauty space, innovating products that are multitasking, efficient, and considerate of the environment.

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Product Development

With concept development, formulation, branding and marketing processes merged, nothing ever leaves the building, and communication is constant.

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Global Supply Chain

HBL runs a global supply chain system with sourcing partners all over the world

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Loola Cosmetics

The most convenient, easy to use, multi-purpose line of color cosmetics products.

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Turnkey Solution

Whether you need help with existing projects or an entirely new product line from concept to finish, HBL is a reliable partner.

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Serumize Skin

The bridge between prescription and OTC skincare. Formulated to give results

Disrupting the traditional cosmetics industry by changing functionality and being innovative in the way we approach beauty.