HYBRID BEAUTY LABS is an emerging beauty company in the world and the creator of hybrid products in the growing beauty CPG sector. Based in Canada, Hybrid Beauty Labs is the parent company for direct to consumer brands Loola Cosmetics, SERUMIZE SKIN and future brands that are currently in the incubation stage. Loola Cosmetics was launched in 2010 and SERUMIZE SKIN came to inception in 2016 and was launched in 2019.
HBL brands are disrupting the traditional cosmetics industry by changing functionality in the way we approach beauty by rewriting how brands interact with their customers, and changing the way products are developed, launched, and marketed. HBL boasts of taking a global approach to CPG in the beauty space, innovating products that are multitasking, efficient, and considerate of the environment.
Beauty enthusiasts and Traveler's go through alot of hassle to pack their make-up kits with several products, each performing a different duty in creating the desired look. So in the event that you forget one product, the whole look might be sabotaged, not to speak of how pricey it is to purchase individual products with singular functions that build up their kits.
Loola Cosmetics is the first fully travel inspired beauty brand, as we solve that problem by creating the only multi-formula + multipurpose beauty products that are compact and made from skin loving ingredients to ensure that the consumers get value and inclusivity. HBL provided a turnkey solution from ideation to reality.
Skincare enthusiasts go through a lot of hassle to find performance skin products. Now, more than ever, the consumer has a yearning for product education without fear mongering. The market is saturated with products that contrive enthusiasts into long "12 step" routines that don't give results. If a shopper wants active skincare products, they are forced to pay $$$-$$$$ on prescription skincare products designed for short term use or fall into the hands of "trend based" skincare brands.
SERUMIZE bridges the gap between prescription and day-to-day skincare products. SERUMIZE encourages minimal but efficient routines powered by science-based ingredients, education, and convenience. Each range is built with maximum performance in mind while inspiring confidence in the user. HBL provided a turnkey solution from ideation to reality.
What we do
Elevate your brand and make your mark in history. We are disrupting the traditional cosmetics industry by changing functionality and being innovative in the way we approach beauty.
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Our Clients & Partners
Hybrid Beauty Labs
Disrupting the traditional cosmetics industry by changing functionality and beinginnovative in the way we approach beauty.