Beauty

meets Innovation

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Work with us

The image showcases a collection of SERUMIZE SKIN products from HBL. In the foreground, there's a sleek and elegant bottle of "Peptide Quench Serum," on a product splash background. The bottle is a white with orange labels and gold treatment pump.
The image showcases the Loola Cosmetics Hybrid Lip Sculptors, a set of five dual-ended lip products. Each Lip Sculptor features a slender, gold tube with the Loola Cosmetics logo in black at the base. The background is a blend of soft pastel.
SERUMIZE Clear Fight Oil-Free Moisturizer on Vibrant Forest Green Background - Skin Care Perfection. The packaging is a luxe white and green square glass bottle with a gold treatment pump on top.
Loola Cosmetics Cockaigne Eyeshadow Palette on Dark Navy Blue - Mesmerizing Shades for Stunning Looks. The packaging is a white and metallic gold eyeshadow palette with 9 colours inside. The palette also has custom artwork showing modern experiences.

About

Hybrid Beauty Labs

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HYBRID BEAUTY LABS is an emerging beauty company in the world and the creator of hybrid products in the growing beauty CPG sector. Based in Canada, Hybrid Beauty Labs is the parent company for direct to consumer brands Loola Cosmetics, SERUMIZE SKIN and future brands that are currently in the incubation stage. Loola Cosmetics was launched in 2010 and SERUMIZE SKIN came to inception in 2016 and was launched in 2019.

An image of three gorgeous ladies wearing Loola Cosmetics products. Showing the creative freedom from the Hybrid Beauty Labs team.

HBL brands are disrupting the traditional cosmetics industry by changing functionality in the way we approach beauty by rewriting how brands interact with their customers, and changing the way products are developed, launched, and marketed. HBL boasts of taking a global approach to CPG in the beauty space, innovating products that are multitasking, efficient, and considerate of the environment.

Our Work

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HBL Turnkey Solution Brand 1

01

The Need

Beauty enthusiasts and Traveler's go through alot of hassle to pack their make-up kits with several products, each performing a different duty in creating the desired look. So in the event that you forget one product, the whole look might be sabotaged, not to speak of how pricey it is to purchase individual products with singular functions that build up their kits.

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Our Solution

Loola Cosmetics is the first fully travel inspired beauty brand, as we solve that problem by creating the only multi-formula + multipurpose beauty products that are compact and made from skin loving ingredients to ensure that the consumers get value and inclusivity. HBL provided a turnkey solution from ideation to reality.


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HBL Turnkey Solution - Brand 2

01

The Need

Skincare enthusiasts go through a lot of hassle to find performance skin products. Now, more than ever, the consumer has a yearning for product education without fear mongering. The market is saturated with products that contrive enthusiasts into long "12 step" routines that don't give results. If a shopper wants active skincare products, they are forced to pay $$$-$$$$ on prescription skincare products designed for short term use or fall into the hands of "trend based" skincare brands.

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Solution

SERUMIZE bridges the gap between prescription and day-to-day skincare products. SERUMIZE encourages minimal but efficient routines powered by science-based ingredients, education, and convenience. Each range is built with maximum performance in mind while inspiring confidence in the user. HBL provided a turnkey solution from ideation to reality.

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What we do

Elevate your brand and make your mark in history. We are disrupting the traditional cosmetics industry by changing functionality and being innovative in the way we approach beauty.

Product Development →

Global Supply Chain

Brand Identity

Brand Activation

Brand Strategy

Content Production

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Turnkey Solution

Manufacturing Strategy & Implementation

Business Planing

Our Clients & Partners

Hybrid Beauty Labs

Disrupting the traditional cosmetics industry by changing functionality and being innovative in the way we approach beauty.

Work with us

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Hybrid Beauty Labs:

HQ@Hybridbeautylabs.com

Loola Cosmetics:

Info@Loolacosmetics.com

SERUMIZE SKIN:

Hello@Serumize.com

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